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PeerIndex provides users with a great deal of insight into where they stand in the online social arena. The user is given a detailed profile that reveals how they measure up based on all of their activity. The PeerIndex shows the user their social capital. Users can also check out the topic fingerprint to view a snapshot of what they have discussed. Topic resonance is also reviewed to measure how others valued the user’s addition to the conversation. A comparison feature is also available that allows the user to see how they compare to friends and others. PeerIndex has analyzed over 6 million people to date. Users can also see recent topics linked on the homepage.

PeerIndex was founded in July of 2009. The company is based out of London and includes CEO Azeem Azhar, Lead Developer Matija Rijavec, Site and Community lead Dana Chen and Head of Research Nicolas Della Penna. Today, PeerIndex helps many users measure their digital footprint to see where they stand and how they can improve.
In May 2012, it was announced that PeerIndex received a $3 million investment.

PeerIndex.net pulls together a number of helpful details about an individual or company’s social standing on the web. The application provides the user with details about what they have discussed and how their contributions were received. This allows the user to build stronger social marketing campaigns and market their brand better overall. PeerIndex assists users in obtaining a deeper understanding of their audiences.

The PeerIndex website has a very low key, professional feel to it that is highlighted by hints of bold color. The homepage features a mostly white background with the pink, blue and green circle logo beside the application’s name in black. The same colors are used throughout in the form of accents and icons, which really help to pull things together. The application’s measurement graphics utilize the same hues with a dial shaped fingerprint, stylish size comparison chart for components and bar graphs for top topics.

New users can begin using PeerIndex by clicking the light blue “Sign in With Twitter” button in the upper, right hand corner of the homepage. A blue link that reads “New? Claim Your Profile” can be found to the left of the Twitter button. Although this does not take the user to a registration form, it does supply them with a field for their Twitter username and password. A note on the form advises the user that their password will not be seen by the application. A link in the upper, right hand corner of the page invites users to join Twitter if they do not already have an account.

PeerIndex provides a helpful way to analyze social networking interactions. Users can gather a great deal of information, however this is all information that is readily available through their Twitter profile. Charging a fee might be a bit excessive without adding additional features. Luckily PeerIndex has kept its service appealing by offering all users free access. All the user needs is a Twitter account to get started.

PeerIndex could be interesting for anyone who wants or needs to monitor their social networking interactions. The application can help the user see how their interactions are perceived by others. The user can also discover suggestions for additional discussion topics by seeing what is popular on PeerIndex.

• Log in through Twitter
• Review charts and graphs from your social data
• Discover current popular discussion topics
• Search for other businesses on PeerIndex
• View comparisons to see how you measure up

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